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12 cards from this deck
Markets that constantly change and evolve
Fresh opportunities to spot gaps & develop new ideas
Faster, smaller, cheaper, easier to use, safer
When products become outdated or unnecessary
Deliberate strategy: products designed with limited lifespan
Encourage consumers to regularly buy newer versions
Completely new inventions OR innovation from existing ideas
Improving on existing concepts
One-of-a-kind ventures with little/no direct competition
Operate in crowded markets with many similar competitors
Fashion, economics, demographics, lifestyle, tech adoption
Identify new business opportunities
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