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12 cards from this deck
Two options to reach a reasoned conclusion
Weighing alternatives & making decisions based on evidence
Case study context from the question
Address them directly throughout your answer
Relevant business terms (e.g. unit costs, contribution)
Acknowledging benefits & drawbacks of each option
Describe - must actively compare & contrast options
Specific business context/company situation
Analytical thinking, not just description
Synthesise analysis & make clear recommendation
Both immediate & longer-term implications
Specific to the particular business situation
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