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12 cards from this deck
Framework helping companies meet customer needs whilst making profit
Product, Place, Promotion, Price
What you're selling (features, benefits, qualities)
Making products stand out from competitors through unique features
How and where product reaches customers (distribution strategy)
All ways you communicate with potential customers
Traditional ads, digital marketing, sales promos, sponsorship, PR
Combine multiple approaches to reach customers at different touchpoints
Must reflect customer value whilst covering costs & generating profit
Highly subjective - varies by customer group
As an integrated strategy, not independently
Identifies which elements matter most to target audience
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