The nature of business planning (Edexcel GCSE Business): Flashcards

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The nature of business planning
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Purpose of business plan

Roadmap & guide for decisions, convinces investors

How many core components in business plan?

Eight components

SMART objectives meaning

Specific, Measurable, Achievable, Realistic, Time-bound

What does market research identify?

Target customers, market conditions, competitors

What do financial forecasts include?

Costs, revenue, profit, cash flow, budgets, break-even

Four Ps of marketing mix

Product, Price, Place, Promotion

Effect of planning on risk

Significantly reduces risks, improves success chances

Business idea section includes

Clear overview of what business does & how it operates

Location section covers

Where business based & why location chosen

Production methods section describes

How products made/services delivered & suppliers

Sources of finance section explains

How funded initially & where additional money from

Key benefits of business planning

Reduces risk, prevents problems, improves decisions, helps secure funding

Why are SMART objectives important?

Give direction & way to measure success

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