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13 cards from this deck
Roadmap & guide for decisions, convinces investors
Eight components
Specific, Measurable, Achievable, Realistic, Time-bound
Target customers, market conditions, competitors
Costs, revenue, profit, cash flow, budgets, break-even
Product, Price, Place, Promotion
Significantly reduces risks, improves success chances
Clear overview of what business does & how it operates
Where business based & why location chosen
How products made/services delivered & suppliers
How funded initially & where additional money from
Reduces risk, prevents problems, improves decisions, helps secure funding
Give direction & way to measure success
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