Aims and objectives (Edexcel GCSE Business): Flashcards

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Aims and objectives
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Financial objectives definition

Objectives measured in monetary terms - focus on profit, revenue & financial performance

Non-financial objectives definition

Personal objectives: satisfaction, helping others, social impact

Business aims definition

Broad, general goals; overall purpose why a business exists

Business objectives definition

Specific, measurable targets that break down broader aims

Survival as financial objective

Generating enough income to cover costs & keep business operating

Sales revenue objective for start-ups

Building customer base & generating income to establish market presence

Profit objective for start-ups

Ensuring income exceeds all business costs

Market share objective

Understanding business position relative to competitors

Financial security objective

Building reserves & stable income streams for protection

Personal satisfaction (non-financial)

Building something meaningful & seeing ideas come to life

Independence & control (non-financial)

Being own boss & making own decisions about the business

Challenge (non-financial objective)

Problem-solving & testing skills in competitive environment

Social benefits (non-financial)

Making positive impact on community or addressing social problems

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