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13 cards from this deck
Objectives measured in monetary terms - focus on profit, revenue & financial performance
Personal objectives: satisfaction, helping others, social impact
Broad, general goals; overall purpose why a business exists
Specific, measurable targets that break down broader aims
Generating enough income to cover costs & keep business operating
Building customer base & generating income to establish market presence
Ensuring income exceeds all business costs
Understanding business position relative to competitors
Building reserves & stable income streams for protection
Building something meaningful & seeing ideas come to life
Being own boss & making own decisions about the business
Problem-solving & testing skills in competitive environment
Making positive impact on community or addressing social problems
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