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12 cards from this deck
From survival & basic needs → growth, market leadership & expansion
Basic survival
More ambitious growth targets (e.g. market leadership, revenue goals)
Survival - keep operating and avoid closure
Independence and control - being their own boss
Limited marketing budgets - need repeat purchases & word-of-mouth
Steady income that covers costs
Aim to become number one company in industry
Give back to society through charitable donations/projects
Easily measured and compared over time
Customer satisfaction, employee welfare, environmental impact
Combine both financial and non-financial objectives
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