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14 cards from this deck
Products & services customers actually want to buy
Understanding what motivates people to buy
Price, choice, quality, convenience
Monetary cost customers must pay
Variety & range of options available to customers
How well product performs & how long it lasts
How easy to obtain & use a product/service
Through price
Improving efficiency, buying materials in bulk
Extensive choice at various price points
Low prices with trade-offs in convenience & quality
Quality & service emphasis, justifying higher prices
Make repeat purchases & recommend the business
Declining sales, increased marketing costs
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