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12 cards from this deck
Many businesses compete for the same customers
Similar products/services customers find hard to tell apart
Compete on price
Make business more efficient to reduce costs
Make offerings unique or superior to stand out
Special offers, loyalty programmes, enhanced service
Forces low prices, impacts profit per sale
Need to compete on price whilst covering costs
Resources limited due to lower profit margins
Lower prices/costs than less competitive markets
Improved quality and customer service standards
Remain attractive vs rivals, increase sales volume
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