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13 cards from this deck
Develop arguments, establish tone, guide readers to message
Deliberate choice to achieve specific effects on readers
Capture attention & reveal writer's perspective/bias
The writer's stance on an issue
Grab attention, establish context, introduce main argument
Striking statistics, thought-provoking questions, vivid descriptions
Whether to continue reading or abandon the text
Maintain engagement throughout main body of text
Alternate evidence, shift tone, counterarguments, add examples
Readers become bored with same evidence/style throughout
Leave memorable impressions that reinforce main message
Powerful imagery, practical advice, rhetorical questions, calls to action
Introducing entirely new information or arguments
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