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15 cards from this deck
Letters, articles, speeches, and leaflets
To inform, persuade, or argue a viewpoint
Final opportunity to reinforce main message
Before you start writing the piece
Synthesize ideas in a fresh way
Never introduce completely new ideas
Vivid imagery, warning, positive note, question, circular reference, call to action
Powerful mental picture that sticks in reader's mind
Potential consequences if ideas not implemented
Urgency and personal responsibility
Benefits and positive outcomes of ideas
Force them to actively think about issues
Sense of completeness by returning to opening themes
Exactly what to do after reading
Audience, purpose, and tone of writing
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