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12 cards from this deck
Provides foundation & roadmap for well-structured pieces
Speeches, letters, articles, reports
Format, audience, purpose
Engage audience, present topic & stance, hook readers
Statistics, questions, anecdotes, bold statements
Factual evidence/stats, real-world examples, expert opinions, personal anecdotes
Strengthens your position & shows multiple perspectives
Bring argument full circle & end memorably
First and last (most memorable positions)
Every point must directly relate to the question
A guide, not a rigid contract - be flexible
Match evidence type to audience & argument needs
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