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13 cards from this deck
Immediate connection with readers
Makes reader feel message applies to them
Builds sense of shared experience
Arranging words/phrases/ideas in groups of three
Brain finds it pleasing & easy to remember
Complete & satisfying rhythm
Repeating same initial sound in nearby words
No, just nearby/close together
Sparingly for maximum impact
Deliberately exaggerating for effect
Adds humour, emphasises points, creates vivid images
Writing seems melodramatic or untrustworthy
When combined thoughtfully, not in isolation
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