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13 cards from this deck
Writing with clear practical purpose to inform or persuade
Transactional has specific practical goal; creative entertains
Letters, formal emails, articles, reports
Speeches and presentations
Reviews and blog posts
Present info clearly so audience understands topic/situation
Convince audience to agree with viewpoint or take action
Give step-by-step guidance, practical & sequential
Form, Audience, Topic
Must match both audience and purpose
Standard English, avoids slang, respectful & professional
Switching tones confuses readers & weakens impact
Clarity and effectiveness over creativity
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