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15 cards from this deck
Writing that informs, explains, or presents arguments
Adapting style to match purpose and audience
Intensity and clarity of key points
Makes position appear thoughtful and credible
Each paragraph focuses on one main idea
Tell reader the main focus of the paragraph
Chronological organization
Transforms opinions into convincing arguments
Add significant authority and credible support
Engage reader by making them think actively
Creates natural, convincing rhythm
Appeals to feelings, creates stronger reactions
Makes writing feel personal and immediate
Reinforces key ideas, makes them memorable
Emphasizes importance/urgency via exaggeration
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