Positive & Negative Impacts of Sponsorship, Media & Technology (Edexcel GCSE Physical Education): Flashcards

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Positive & Negative Impacts of Sponsorship, Media & Technology
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Tech advantage to sponsor: logo visibility

Enhanced viewing quality makes logos easier to see

Tech advantage to sponsor: advertising

Advertising opportunities during breaks on TV

Tech disadvantage to sponsor: funding

Need to provide more funding to buy equipment for performers

Tech advantage to performer: performance equipment example

Running blades for disabled athletes

Tech advantage to performer: safety equipment examples

Ski helmets and head guards in boxing

Tech advantage to performer: officials

Better decisions by officials due to technology like VAR

Tech disadvantage to performer: equipment

Cost of equipment increases

Tech disadvantage to performer: decisions

Human part of lucky decisions is lost

Tech advantage to spectator: platforms

Multiple viewing platforms: TV, tablet, mobile phone

Tech advantage to spectator: interaction

Interactive options such as player cam

Tech disadvantage to spectator: delays

Breaks in play waiting for decisions is boring

Tech disadvantage to spectator: cost

Have to pay to view some sports

Tech advantage to official: errors

Less chance of errors with VAR, Hawkeye, Hot spot

Tech advantage to official: communication

WiFi allows for improved communication with officials

Tech disadvantage to official: dependency

Become reliant on the technology

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