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9 cards from this deck
To gather primary data directly from respondents.
More cost-effective and ensure standardisation.
It makes data reliable and fairly comparable.
They are inflexible once distributed, risking misinterpretation.
They bias responses and compromise data validity.
Unambiguous options that clearly fit respondents' situations.
Using vague distance options without time frames.
Is the time frame, overlap, and coverage of responses appropriate?
Make questions clear, specific, and avoid leading bias.
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