The economic climate (OCR GCSE Business): Flashcards

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6.2 The economic climate
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Economic climate key factors

Income levels, employment rates, consumer spending

Consumer income levels definition

Money from employment, investments, and other sources

Higher consumer income effect on businesses

Increases purchasing power, higher sales and profits

Lower consumer income effect on businesses

Reduces spending, decreases sales and profits

Unemployment levels definition

% of labour force unemployed and actively seeking work

Higher employment effect on businesses

More income to spend, boosts sales and profits

Higher unemployment effect on businesses

Reduces consumer spending, negatively impacts sales & profits

Rising income & employment effect on sales

Increase in sales as consumers have more money to spend

Rising income effect on luxury goods sales

Luxury goods sales increase more than necessities

Rising income effect on cheaper goods businesses

May see fall in sales as consumers switch to quality goods

Falling income - production cost reduction methods

Cut production, reduce waste, increase productivity

Falling income - HR cost reduction methods

Improve productivity, lay off workers, reduce wage bills

Falling income - financial cost reduction methods

Cheaper loans, renegotiate overdrafts, cut interest payments

Falling income - marketing adjustment methods

Enhanced advertising, change features, lower prices

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