Globalisation (OCR GCSE Business): Flashcards
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Practise the cards
15 cards from this deck
Definition of globalisation
Definition of globalisation
Process where businesses worldwide become increasingly interconnected
Example of global production
Example of global production
Producing parts of a product in different countries to reduce costs
How transport improvements aid globalisation
How transport improvements aid globalisation
Reduce transport costs via larger ships & better networks
How reduced trading barriers aid globalisation
How reduced trading barriers aid globalisation
Lower tariffs & quotas make international trade accessible
How telecoms/internet aid globalisation
How telecoms/internet aid globalisation
Makes international business easier & cheaper; enables sharing knowledge
What are MNCs (multinational companies)
What are MNCs (multinational companies)
Companies that operate in multiple countries
MNC benefit: increased sales
MNC benefit: increased sales
Each country provides potential customers, increasing sales
MNC benefit: risk spreading
MNC benefit: risk spreading
Reduces dependence on a single country, spreading risk
MNC benefit: lower costs
MNC benefit: lower costs
Production in countries with lower costs for labour/materials
Advantage of locating production abroad
Advantage of locating production abroad
Lower production costs, access to cheap labour & land
Disadvantage of locating production abroad
Disadvantage of locating production abroad
Higher transport costs for moving goods
International branding: product promotion factor
International branding: product promotion factor
Advertising & promotions influenced by local culture
International branding: language consideration
International branding: language consideration
Words can have different meanings in different languages
International competition: exchange rate impact
International competition: exchange rate impact
Currency value fluctuations affect export/import prices
International competition: marketing approach
International competition: marketing approach
Adapting products & promotions to local markets
