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15 cards from this deck
Process where businesses worldwide become increasingly interconnected
Producing parts of a product in different countries to reduce costs
Reduce transport costs via larger ships & better networks
Lower tariffs & quotas make international trade accessible
Makes international business easier & cheaper; enables sharing knowledge
Companies that operate in multiple countries
Each country provides potential customers, increasing sales
Reduces dependence on a single country, spreading risk
Production in countries with lower costs for labour/materials
Lower production costs, access to cheap labour & land
Higher transport costs for moving goods
Advertising & promotions influenced by local culture
Words can have different meanings in different languages
Currency value fluctuations affect export/import prices
Adapting products & promotions to local markets
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