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15 cards from this deck
Operations, finance, marketing, HR
Production abilities affect marketing strategies
Financial resources needed to fund marketing campaigns
Possibility of financial loss or negative outcomes
Potential for financial gain, market expansion, or +ve outcomes
High dev & marketing costs with no guarantee of success
Potential for high sales & market share
Unknown market conditions & high initial investment
Access to new customers & increased revenue
Income & expenses to determine profitability
Liquidity of the business
Returns generated on investments
Sales volume needed to cover all costs
Better productivity & lower turnover
Improve brand reputation & comply with regulations
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