Positive & Negative Impacts of Sponsorship, Media & Technology (OCR GCSE Physical Education): Flashcards

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Positive & Negative Impacts of Sponsorship, Media & Technology
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Tech advantage to sponsor: effect on logos

Easier to see logos due to enhanced viewing quality

Tech advantage to sponsor: TV opportunity

Advertising opportunities during breaks

Tech example: improved equipment for disabled athletes

Running blades

Tech examples: improved safety equipment

Ski helmets and head guards in boxing

Tech for better official decisions

VAR (Video Assistant Referee)

Tech advantage to spectator: viewing options

Multiple platforms: TV, tablet, mobile phone

Tech advantage to spectator: interactive option example

Player cam

Examples of tech support for officials

VAR, Hawkeye, Hot spot

Tech disadvantage to sponsor: financial burden

More funding needed to buy equipment for performers

Tech disadvantage to performer: equipment cost

Cost of equipment increases

Tech disadvantage: athletes without modern tech

At a disadvantage

Tech disadvantage to spectator: breaks in play

Breaks waiting for decisions is boring

Tech disadvantage to spectator: viewing costs

Pay to view sports & pay for specialist channels

Tech disadvantage to official: dependency

Become reliant on the technology

Tech disadvantage to official: authority impact

Decisions challenged more, loss of respect

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