Crowdfunding (Junior Cert Business Studies): Flashcards

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Crowdfunding
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Crowdfunding definition

Raising money by collecting small amounts from many people via online platforms

What crowdfunding bypasses

Traditional financial institutions

Three main types of crowdfunding

Donation-based, lending-based, equity-based

Donation-based crowdfunding

Support without expecting financial returns

Platform for donation-based crowdfunding

Kickstarter

Alternative name for lending-based crowdfunding

Peer-to-peer lending

Platform for lending-based crowdfunding

Linked Finance

Equity-based crowdfunding

Contributors become partial owners by purchasing shares

Platform for equity-based crowdfunding

Seedrs

Investor definition

Someone who provides money expecting financial returns

Crowdfunding benefit: market validation

Successful campaign proves genuine public interest in idea

Crowdfunding benefit: marketing

Creates publicity and awareness about the business

Crowdfunding challenge: idea exposure

Competitors might copy or steal ideas published publicly

Crowdfunding challenge: public failure

Unsuccessful campaigns can damage business reputation

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