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14 cards from this deck
Raising money by collecting small amounts from many people via online platforms
Traditional financial institutions
Donation-based, lending-based, equity-based
Support without expecting financial returns
Kickstarter
Peer-to-peer lending
Linked Finance
Contributors become partial owners by purchasing shares
Seedrs
Someone who provides money expecting financial returns
Successful campaign proves genuine public interest in idea
Creates publicity and awareness about the business
Competitors might copy or steal ideas published publicly
Unsuccessful campaigns can damage business reputation
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