The Business Plan (Junior Cert Business Studies): Flashcards

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The Business Plan
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Business plan definition

Document outlining company goals & how to achieve them

How many main sections in a business plan?

Eight

SWOT analysis components

Strengths, Weaknesses, Opportunities, Threats

SWOT: Strengths

Internal positive factors business can leverage

SWOT: Weaknesses

Internal areas needing improvement

SWOT: Opportunities

External factors that could benefit business

SWOT: Threats

External challenges that could harm business

4Ps of marketing mix

Product, Price, Place, Promotion

How many main reasons for developing business plan?

Four

Business plan reason: raising finance

To get loans/grants from banks & financial institutions

Business plan reason: measuring success

To set benchmarks & monitor progress

Stakeholders are

Individuals/groups/organisations interested in business activities

LEO stands for

Local Enterprise Offices

What investors seek in business plan

Potential returns (dividends) on their investment

Document showing money in & out of business

Cash flow budget

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