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15 cards from this deck
Document outlining company goals & how to achieve them
Eight
Strengths, Weaknesses, Opportunities, Threats
Internal positive factors business can leverage
Internal areas needing improvement
External factors that could benefit business
External challenges that could harm business
Product, Price, Place, Promotion
Four
To get loans/grants from banks & financial institutions
To set benchmarks & monitor progress
Individuals/groups/organisations interested in business activities
Local Enterprise Offices
Potential returns (dividends) on their investment
Cash flow budget
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