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10 cards from this deck
Rivalry between businesses in same industry
Identical/similar products sold to same target market
Different products satisfying same customer need/want
Identifying competitors, examining strengths/weaknesses
Michael Porter, 1979
Intensity of competition among existing competitors
Influence suppliers have over businesses in industry
Influence customers have over businesses
Products from different industries satisfying same need
How easily new companies can enter market & compete
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