Expansion & Adaptation (Leaving Cert Business): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
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Practise the cards
10 cards from this deck
Organic growth
Organic growth
Slower, natural expansion via new markets/products
Inorganic growth
Inorganic growth
Rapid expansion through mergers & acquisitions
Licensing
Licensing
Licensor lets licensee make product for royalty fee
Franchising
Franchising
Franchisor grants licence to use name/model for fee
Merger
Merger
Friendly joining of 2+ firms under common name
Acquisition % of shares needed
Acquisition % of shares needed
51% or more
Strategic alliance
Strategic alliance
Firms cooperate, share resources, keep separate identities
Cost-benefit analysis (CBA)
Cost-benefit analysis (CBA)
Systematic evaluation of project costs vs. benefits
CBA 5 steps
CBA 5 steps
Identify, List, Quantify, Compare, Make recommendations
7 Ps of marketing mix
7 Ps of marketing mix
Product, Price, Place, Promotion, People, Packaging, Process