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10 cards from this deck
Slower, natural expansion via new markets/products
Rapid expansion through mergers & acquisitions
Licensor lets licensee make product for royalty fee
Franchisor grants licence to use name/model for fee
Friendly joining of 2+ firms under common name
51% or more
Firms cooperate, share resources, keep separate identities
Systematic evaluation of project costs vs. benefits
Identify, List, Quantify, Compare, Make recommendations
Product, Price, Place, Promotion, People, Packaging, Process
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