The Impact of Digital Technology (Leaving Cert Business): Flashcards

📚Flashcards
The Impact of Digital Technology
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Digital transformation

Using digital tech to create/modify business processes & experiences

Marketplace model

Online platform where multiple buyers & sellers interact & transact

Subscription model

Consumers pay monthly/yearly fees for continuous access to service

Crowdfunding model

Raising small amounts from many individuals to finance new venture

Advertising-supported model

Business sells ad space online; revenue from advertisers not users

Freemium model

Basic product/service free; charges for premium features

Affiliate model

Earning commission when public buys via direct link from your ad

% of online shoppers going to large marketplaces

48%

IKEA's digital tech for furniture shopping

Augmented reality to visualise furniture in homes before purchase

Value of Big Four tech companies (Amazon, Apple, Google, Meta)

$4 trillion

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