Getting Started (LC 2026) (Leaving Cert Business): Flashcards

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Business Plan
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Business plan definition

Formal doc: objectives, strategies, financial projections, operations

Business plan reason: Raises Finance

Convinces investors/lenders business is viable & likely profitable

Business plan reason: Sets Out Targets

Provides clear direction & focus with specific goals & steps

Business plan reason: Control

Set objectives & measure progress, identify deviations

Business plan reason: Solutions

Identifies potential issues in advance (e.g. cash flow shortages)

Business plan heading: Description of Business

Proposition, founders, products, objectives, market, trends, advantages

Business plan heading: Marketing Plan

Strategies using 4 Ps to attract customers & differentiate

The 4 Ps in Marketing Plan

Product, Price, Promotion, Place

Business plan heading: Production Plan

Manufacturing process, equipment, quality assurance, logistics

Business plan heading: Finance Plan

Financial needs, funding sources, projections, cash flow forecasts

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