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10 cards from this deck
Systematic gathering, recording & analysing marketing info
Risk reduction & market understanding
Strengths, Needs, Consumer/competitor, Promotion, Future trends
Specific group of consumers with common needs & wants
Specialist market with small numbers of suppliers
Dividing market into identifiable sections with common traits
Age, income, gender & occupation
Different geographical areas or regions
Beliefs, attitudes, lifestyles & values
Increased sales, enhanced market share, reduced costs
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