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10 cards from this deck
Undercutting competitors' prices to gain market share quickly
Selling at/below cost to attract customers & boost other sales
Very low prices to drive competitors out of the market
Charging high prices initially to recover development costs fast
High prices for products perceived as high quality or luxury
Prices just below barriers (e.g., €4.99 instead of €5.00)
Charging different prices to different customer groups
Total production cost + standard profit percentage
More disposable income allows higher prices in good economy
Products priced differently at various stages of their life cycle
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