The Consumer (Demand) (Leaving Cert Economics): Flashcards

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The Consumer (Demand)
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Positive incentives

Rewards encouraging certain purchasing decisions

Negative incentives

Costs/penalties discouraging specific behaviours

Ireland plastic bag levy (2002) impact

90% reduction in use in first year

Rational consumer

Makes decisions maximising satisfaction (utility)

Utility

Consumer satisfaction

PED (Price Elasticity of Demand)

Measures demand sensitivity to price changes

PED formula

%ΔQd%ΔP\frac{\% \Delta Qd}{\% \Delta P}

Elastic demand

PED>1PED > 1, demand responds strongly to price

Inelastic demand

PED<1PED < 1, demand barely responds to price

YED (Income Elasticity of Demand)

Measures demand sensitivity to income changes

YED formula

%ΔQd%ΔY\frac{\% \Delta Qd}{\% \Delta Y}

Normal goods

YED>0YED > 0, demand increases as income rises

Inferior goods

YED<0YED < 0, demand decreases as income rises

Luxury goods

YED>1YED > 1, demand rises more than proportionally w/ income

Ireland's largest household spending category

Housing, rent, and energy costs

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