Consumer Choice (Leaving Cert Home Economics): Flashcards
📚Flashcards
Practise the cards
15 cards from this deck
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Practise the cards
15 cards from this deck
Foundation factor determining what consumers can afford
Foundation factor determining what consumers can afford
Income
Individual tastes from life experiences, culture & values
Individual tastes from life experiences, culture & values
Personal preferences
3 functions of advertising
3 functions of advertising
Informs, persuades, and reminds consumers
Social influences on consumer choices
Social influences on consumer choices
Friends, family, and online communities
Large retail stores focusing on food & household essentials
Large retail stores focusing on food & household essentials
Supermarkets
Retail combining supermarkets & department stores
Retail combining supermarkets & department stores
Hypermarkets
Small, locally-owned, specialised businesses
Small, locally-owned, specialised businesses
Independent shops
Stores organising products into separate sections/floors
Stores organising products into separate sections/floors
Department stores
Online shopping benefit: shop anytime, anywhere
Online shopping benefit: shop anytime, anywhere
Convenience
Online shopping drawback: can't touch/try products
Online shopping drawback: can't touch/try products
Lack of physical examination
Strategically guides customer movement through store
Strategically guides customer movement through store
Store layout
Uses smell to influence emotion & shopping behaviour
Uses smell to influence emotion & shopping behaviour
Scent marketing
Shelf position receiving most attention & sales
Shelf position receiving most attention & sales
Eye level
Rewards repeat customers with discounts/points/offers
Rewards repeat customers with discounts/points/offers
Loyalty schemes
Modern trend: awareness of environmental impact on purchases
Modern trend: awareness of environmental impact on purchases
Environmental consciousness