Consumer Choice (Leaving Cert Home Economics): Quizzes

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Consumer Choice
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What role does income play in consumer choice?

Determines what people can afford to buy

How do personal preferences develop according to the note?

Through life experiences, culture & values

What are the three main functions of advertising?

Inform, persuade, and remind

Why do personal recommendations often carry more weight than traditional advertising?

People trust opinions of those they know

What distinguishes hypermarkets from other retail formats?

They combine supermarkets & dept stores

What characterises independent shops?

Small, locally-owned & specialised

How do discount stores achieve lower prices?

Via bulk buying & reduced costs

What convenience benefit does online shopping provide?

Shop anytime, anywhere without travel

What is a key drawback of online shopping?

Can't touch/try products before buying

Why do stores position high-demand items at the back?

To encourage exploration & impulse buys

How does slower tempo background music affect shopping behaviour?

Encourages more time browsing

Where do retailers position expensive products on shelves?

At eye level for maximum attention

How does environmental consciousness affect modern shopping?

Shoppers seek eco-friendly products

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