Designing a Research Instrument to Assess Needs and Desires (Grade 10 NSC Matric Business Studies): Flashcards
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Practise the cards
10 cards from this deck
Research instrument
Research instrument
Tool to collect info about customer needs & wants
Respondent
Respondent
Person who takes part in research by answering questions
3 criteria for good research instrument
3 criteria for good research instrument
Valid, reliable, avoid bias
Valid research instrument
Valid research instrument
Collects exactly the data you planned to collect
Reliable research instrument
Reliable research instrument
Same person gives similar answers at different times
Bias in research
Bias in research
Unfairly favours one side, making it less objective
Closed-ended questions
Closed-ended questions
Provide specific answer options (e.g., tick boxes)
Open-ended questions
Open-ended questions
Allow respondents to answer in their own words
5 types of research instruments
5 types of research instruments
Surveys, interviews, questionnaires, observations, experiments
Good questionnaire trait
Good questionnaire trait
Short, clear, asks one question at a time, not misleading