Analysing an Advertisement (Grade 10 NSC Matric English FAL): Flashcards
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Practise the cards
10 cards from this deck
Advertisement definition
Advertisement definition
Communication to promote products, services, or ideas
Advertising vs advertisements
Advertising vs advertisements
Advertising=process; advertisements=actual materials
AIDA principle stands for
AIDA principle stands for
Attention, Interest, Desire, Action
Simile definition & example
Simile definition & example
Comparison using 'as/like'; e.g., 'feel like a million'
Metaphor definition & example
Metaphor definition & example
Implied comparison; e.g., 'All the world is a stage'
Personification definition & example
Personification definition & example
Human qualities to objects; e.g., 'powder touches gently'
Hyperbole definition
Hyperbole definition
Deliberate exaggeration for effect
Emotional appeals in ads target
Emotional appeals in ads target
Basic human emotions & desires (self-esteem, success, love)
AIDA Attention stage purpose
AIDA Attention stage purpose
Grab viewer's attention via images, language, headlines
Call to action purpose
Call to action purpose
Prompt immediate response; e.g., 'Call now!', 'Buy today'