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10 cards from this deck
Communication to promote products, services, or ideas
Advertising=process; advertisements=actual materials
Attention, Interest, Desire, Action
Comparison using 'as/like'; e.g., 'feel like a million'
Implied comparison; e.g., 'All the world is a stage'
Human qualities to objects; e.g., 'powder touches gently'
Deliberate exaggeration for effect
Basic human emotions & desires (self-esteem, success, love)
Grab viewer's attention via images, language, headlines
Prompt immediate response; e.g., 'Call now!', 'Buy today'
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