Analysing an Advertisement (Grade 10 NSC Matric English FAL): Quizzes

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Analysing an advertisement
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What is an advertisement?

Communication promoting products/services

What does 'advertising' refer to?

The process of creating promotional content

Which visual element grabs immediate attention in ads?

Eye-catching headlines

'You will feel like a million' is an example of which language device?

Simile

Which basic human emotion do ads commonly target?

Self-esteem and confidence

Who developed the AIDA principle in the late 1880s?

Elias St. Elmo Lewis

What does the AIDA acronym stand for?

Attention, Interest, Desire, Action

In the Desire stage of AIDA, what do ads suggest?

Product will improve consumer's lifestyle

Which phrase is an example of a call to action?

Call now!

'The powder touches the baby gently' demonstrates which device?

Personification

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