Critical Language Awareness (Grade 10 NSC Matric English FAL): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
ShowHide
Practise the cards
10 cards from this deck
Critical (in critical language awareness)
Critical (in critical language awareness)
Analysing & questioning messages, not accepting at face value
Critical language awareness definition
Critical language awareness definition
Skill to understand how language/visuals shape opinions/behaviour
Emotive language function
Emotive language function
Uses emotional words/images targeting feelings, not logic
6 emotions targeted by emotive language
6 emotions targeted by emotive language
Excitement, fear, love, anger, pride, guilt
Stereotype definition
Stereotype definition
Simplified, misleading belief about group, ignoring differences
Prejudice definition
Prejudice definition
Unfair opinions about a group without proper evidence/facts
Bias definition
Bias definition
Information presented favouring one side over another
Association technique (advertising)
Association technique (advertising)
Links product to something people like to transfer positive feelings
Deception in ads/articles
Deception in ads/articles
Deliberately exaggerating or hiding truth to manipulate
Key questions to check for bias
Key questions to check for bias
Whose view is shown? Whose voice is missing? Is it balanced?