Analysing an Advertisement (Grade 10 NSC Matric English HL): Flashcards
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Definition of advertisement
Definition of advertisement
Communication to promote products, services, or ideas
AIDA acronym meaning
AIDA acronym meaning
Attention, Interest, Desire, Action
AIDA principle creator & time period
AIDA principle creator & time period
Elias St. Elmo Lewis, late 1880s
AIDA Attention stage purpose
AIDA Attention stage purpose
Grab viewer's attention w/ eye-catching visuals & language
AIDA Interest stage purpose
AIDA Interest stage purpose
Sustain interest w/ relevant product info
AIDA Desire stage purpose
AIDA Desire stage purpose
Create want/need by appealing to emotions
AIDA Action stage purpose
AIDA Action stage purpose
Persuade consumers to take action via calls to action
Hyperbole example in adverts
Hyperbole example in adverts
Hair healthier after using product for only a week
Why emotional appeals powerful
Why emotional appeals powerful
Target fundamental human needs, create strong connections
Call to action examples
Call to action examples
Call now, Buy today, Click here, Limited time offer