Analysing an Advertisement (Grade 10 NSC Matric English HL): Quizzes

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Analysing an Advertisement
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What is the key difference between 'advertising' and 'advertisements'?

Advertising is the process; ads are materials

Who developed the AIDA principle and when?

Elias St. Elmo Lewis in the late 1880s

What does the acronym AIDA stand for in advertising?

Attention, Interest, Desire, Action

Which example demonstrates personification?

The powder touches the baby gently

Which is an example of hyperbole in advertising?

Your hair healthier after only a week

Which is NOT mentioned as a basic human emotion targeted by advertisements?

Curiosity and exploration

Which phrase creates urgency in a call to action?

There is only 10 left!

What does the Attention stage of AIDA involve?

Grabbing viewer attention with eye-catching images

What is the focus of the Action stage in AIDA?

Persuading consumers to take specific action

What key question should you ask when analysing an advertisement?

Who is the target audience?

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