Marketing of Tourism Products, Services, and Sites (Grade 10 NSC Matric Tourism): Flashcards

Activities to place products/services before potential customers

Tangible packages tourists can purchase (e.g., holiday packages)

Intangible experiences/support (e.g., booking assistance)

Portion of total market a company/product controls

What makes a business stand out from competitors

Specific group of customers a business aims to reach

Market segments that generate the most business

Specialised interest groups with specific needs/preferences

Product, Price, Place, Promotion, People

Systematic process of gathering, analysing & interpreting info