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10 cards from this deck
Activities to place products/services before potential customers
Tangible packages tourists can purchase (e.g., holiday packages)
Intangible experiences/support (e.g., booking assistance)
Portion of total market a company/product controls
What makes a business stand out from competitors
Specific group of customers a business aims to reach
Market segments that generate the most business
Specialised interest groups with specific needs/preferences
Product, Price, Place, Promotion, People
Systematic process of gathering, analysing & interpreting info
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