Marketing of Tourism Products, Services, and Sites (Grade 10 NSC Matric Tourism): Quizzes

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Marketing of Tourism Products, Services, and Sites
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Which of the following is a tourism product?

Holiday package

What does market share represent?

Portion of market a company controls

What competitive edge did Green Cab have?

Environmentally friendly transport

What are market segments?

Groups with similar characteristics

What are core markets?

Segments generating most business

Why can niche markets be highly profitable?

Customers pay premium prices

What is a key aim of marketing tourism products?

Identify target market needs

What is the first step in market research?

Determine research objectives

In the 5 Ps, what does 'Place' refer to?

How products reach customers

What is co-operative research?

Organizations working together on research

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