Analysing an Advertisement (Grade 11 NSC Matric English FAL): Flashcards

Communication to promote products, services, or ideas

Attention, Interest, Desire, Action

Elias St. Elmo Lewis (late 1880s)

Exaggeration, e.g. 'healthier hair after only a week'

Human qualities to objects, e.g. 'powder touches gently'

Basic human emotions and desires

Call now!, Buy today, Click here

Eye-catching images, clever language, bold headlines

Appealing to emotions & showing lifestyle improvement

Clear calls to action, urgency, easy next steps