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10 cards from this deck
Communication to promote products, services, or ideas
Attention, Interest, Desire, Action
Elias St. Elmo Lewis (late 1880s)
Exaggeration, e.g. 'healthier hair after only a week'
Human qualities to objects, e.g. 'powder touches gently'
Basic human emotions and desires
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Eye-catching images, clever language, bold headlines
Appealing to emotions & showing lifestyle improvement
Clear calls to action, urgency, easy next steps
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