Analysing an Advertisement (Grade 11 NSC Matric English FAL): Quizzes

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Analysing an Advertisement
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What does the AIDA principle stand for in advertising?

Attention, Interest, Desire, Action

What is the difference between 'advertising' and 'advertisements'?

Advertising is the process; ads are materials

Which example demonstrates personification?

The powder touches the baby gently

Who developed the AIDA principle?

Elias St. Elmo Lewis in the late 1880s

Which is NOT listed as a basic human emotion targeted by advertisements?

Nostalgia and memories

Which phrase is an example of creating urgency in a call to action?

There is only 10 left!

What is the purpose of strategic layout in advertisements?

To guide the reader's eye through the ad

In the AIDA model, what does the Desire stage focus on?

Creating want or need

Which example demonstrates hyperbole?

Your hair will be healthier in a week

What should you do when analysing advertisements?

Explain how techniques work together

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