Critical Language Awareness (Grade 11 NSC Matric English HL): Quizzes

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Critical Language Awareness
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What does critical language awareness involve?

Looking beyond surface & questioning texts

What is the main purpose of emotive language?

To influence by triggering feelings

Which emotion does 'Don't miss out!' typically target?

Excitement & urgency

What is a stereotype?

Oversimplified belief about a group

How does prejudice differ from bias?

Prejudice = unfair opinion; bias = slant

What does association in advertising do?

Links product to what you admire

How does association work in adverts?

Via visuals, music, celebs & themes

What is a sign of deception in a claim?

Exaggerating or hiding the truth

Which question helps identify bias?

Whose voice is missing here?

What skill does critical awareness develop?

Making informed, independent judgements

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