Domestic Tourism Market Segments (Grade 11 NSC Matric Tourism): Flashcards
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Market segmentation in tourism
Market segmentation in tourism
Grouping people with similar needs for tailored products
DTGS stands for
DTGS stands for
Department of Tourism Growth Strategy
Five DTGS domestic market segments
Five DTGS domestic market segments
Budget Explorers, Horizon Families, High-Life, Seasoned, Mzanzi
Spontaneous Budget Explorers age range
Spontaneous Budget Explorers age range
18 to 24 years
New Horizon Families primary motivation
New Horizon Families primary motivation
Education and children's development
High-Life Enthusiasts disposable income
High-Life Enthusiasts disposable income
R10,000 or more per month
Most active segment with trips per year
Most active segment with trips per year
Seasoned Leisure Seekers, 4 trips/year
Well-to-Do Mzanzi Families price sensitivity
Well-to-Do Mzanzi Families price sensitivity
Price-conscious; 53% influenced by special offers
Key characteristics used to group tourists
Key characteristics used to group tourists
Demographics, income, travel patterns, purpose, destination
Economic benefit of market segmentation
Economic benefit of market segmentation
Grows tourism revenue and spreads benefits to all regions