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10 cards from this deck
Grouping people with similar needs for tailored products
Department of Tourism Growth Strategy
Budget Explorers, Horizon Families, High-Life, Seasoned, Mzanzi
18 to 24 years
Education and children's development
R10,000 or more per month
Seasoned Leisure Seekers, 4 trips/year
Price-conscious; 53% influenced by special offers
Demographics, income, travel patterns, purpose, destination
Grows tourism revenue and spreads benefits to all regions
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