Domestic Tourism Market Segments (Grade 11 NSC Matric Tourism): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is market segmentation in tourism?
What is market segmentation in tourism?
Grouping travellers with similar needs
Which segment takes the most trips per year?
Which segment takes the most trips per year?
Seasoned Leisure Seekers (4 trips)
What is the age range of Spontaneous Budget Explorers?
What is the age range of Spontaneous Budget Explorers?
18 to 24 years
What is the primary motivation for New Horizon Families to travel?
What is the primary motivation for New Horizon Families to travel?
Education for their children
What monthly disposable income do High-Life Enthusiasts have?
What monthly disposable income do High-Life Enthusiasts have?
R10,000 or more
What % of High-Life Enthusiasts prefer activity-filled weekend breaks?
What % of High-Life Enthusiasts prefer activity-filled weekend breaks?
78%
Which demographic describes Well-to-Do Mzanzi Families?
Which demographic describes Well-to-Do Mzanzi Families?
Black, coloured, Indian with children
How does segmentation benefit the tourism industry?
How does segmentation benefit the tourism industry?
Enables targeted communication strategies
Which characteristic helps identify who the traveller is?
Which characteristic helps identify who the traveller is?
Demographics (age, race, family status)
What motivates Seasoned Leisure Seekers to travel?
What motivates Seasoned Leisure Seekers to travel?
Escape pressures & spend quality time