Business Strategies (Grade 12 NSC Matric Business Studies): Quizzes

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Business Strategies
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How many main categories of business strategies can businesses adopt?

Four

What is a main purpose of integration strategies?

Control competition more effectively

Forward vertical integration involves taking control of which type of companies?

Distributors of products

What does backward vertical integration reduce?

Dependence on external suppliers

Horizontal integration focuses on taking control of which businesses?

Competitors at the same level

What characterises market penetration strategy?

Not modifying existing products

How does market development differ from product development?

It sells existing products in new markets

Concentric diversification involves adding products for which customers?

New customers

Which defensive strategy involves terminating employment contracts to reduce costs?

Retrenchment

What advantage do diversification strategies provide?

Reduced risk of relying on one product

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