Marketing South Africa as a Tourist Destination (Grade 12 NSC Matric Tourism): Flashcards

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Marketing South Africa as a Tourist Destination
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SAT acronym meaning

South African Tourism

2 objectives of marketing SA internationally

Increase foreign arrivals & build international awareness

TOMSA levy rate on bookings

1% (voluntary)

Year TOMSA was established

1998

Month ITB Berlin is held

March

Month World Travel Market London is held

November

Tourism Indaba delegate numbers

Over 13,000 delegates

When Tourism Indaba occurs annually

Mid-May (four days)

TGCSA role in tourism

Evaluates accommodation & awards star ratings

SAT logo tagline

Inspiring new ways

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