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10 cards from this deck
Earnings adjusted to remove one-off or unusual items
Legal fees, asset sales - don't reflect long-term performance
Recording cost as asset, spreading via depreciation over years
Assets listed at purchase value, not current market value
Goodwill, trademarks, patents, brand names - no physical form
Record expenses in same period as related revenue is earned
High debt levels; higher risk but greater profit potential
Whether business has high levels of debt
Supplementary details left out of main financial reports
Normalised earnings, capitalising, assets, timing, debt, notes
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