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10 cards from this deck
Enhances brand awareness & builds consumer trust
Marketing of environmentally preferable products
Differentiate products from competitors
Willing to pay premium prices for environmental benefits
Truthful, accurate & substantiated by evidence
Exceeding $1 million
Protect customer personal information
Name, medical records, bank details, photos, IP addresses
Framework to manage personal info openly & transparently
Must be easily accessible to customers
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