CSR Management Considerations Regarding Customer Base (VCE SSCE Business Management): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
ShowHide
Practise the cards
10 cards from this deck
CSR benefits for customer base
CSR benefits for customer base
Enhances brand awareness & builds consumer trust
Green marketing definition
Green marketing definition
Marketing of environmentally preferable products
Purpose of green marketing
Purpose of green marketing
Differentiate products from competitors
Consumer response to sustainable products
Consumer response to sustainable products
Willing to pay premium prices for environmental benefits
Requirements for environmental claims
Requirements for environmental claims
Truthful, accurate & substantiated by evidence
ACL fine for companies (false environmental claims)
ACL fine for companies (false environmental claims)
Exceeding $1 million
Privacy Act 1988 purpose
Privacy Act 1988 purpose
Protect customer personal information
Examples of personal information
Examples of personal information
Name, medical records, bank details, photos, IP addresses
Australian Privacy Principles purpose
Australian Privacy Principles purpose
Framework to manage personal info openly & transparently
Privacy policy accessibility requirement
Privacy policy accessibility requirement
Must be easily accessible to customers