CSR Management Considerations Regarding Customer Base (VCE SSCE Business Management): Quizzes

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CSR Management Considerations Regarding Customer Base
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What two benefits does CSR provide when establishing a customer base?

Brand awareness and trust with consumers

What does green marketing refer to?

Marketing products environmentally preferable

What are consumers willing to pay when they understand environmental benefits?

Premium prices

Which green marketing strategy reduces demand for virgin resources?

Using recycled materials in production

What renewable energy sources are mentioned for powering operations?

Wind and geothermal energy

Environmental claims must be truthful, accurate, and what else?

Substantiated by evidence

What fine can companies face for contravening Australian Consumer Law on environmental claims?

Exceeding $1 million

What must businesses do with personal information when no longer required?

Destroy it or de-identify it

Which of these is considered personal information under the Privacy Act?

IP addresses and opinions

How many key elements should an effective privacy policy summary address?

Six key components

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