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10 cards from this deck
Business process using marketing to build relationships & loyalty
Acquire new customers, retain existing, grow relationships
Accurate identification of the target market
Key differentiator in competitive markets, adds value
Costs nothing but highly effective from trusted sources
Incentivise repeat business through rewards like points/discounts
Promoting goods/services based on customer preferences & habits
Retention costs less than acquiring new customers
Collect detailed profiles of consumer behaviour & preferences
When products & prices are similar across competitors
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